Shopping Data in Health Research
How do you explain something as abstract as why and how everyday shopping data might be a valuable resource for health and other socially beneficial research — in a way that people can actually understand?
This project involved developing a custom designed series of infographics exploring different aspects of shopping data in research, including what shopping data looks like, data security, consent, commercial involvement, and data linkage.
Client
Digital Footprints Lab (University of Bristol, School of Medicine)
Project
This ongoing project involves translating complex information about using shopping data in health research into an engaging and accessible format.
Project goals
Develop a set of infographics to help broaden public understanding concepts around the use of personal shopping data in health and other socially beneficial research.
Ensure that the processes and regulations involved in the process are represented in a clear, engaging and accurate way.
Role
- Science communication
- Content development
- Creative direction
- Illustration and design
Themes
Public engagement, Patient education
Website
datadonation.co.uk
