Shopping Data in Health Research
How do you explore something as abstract as how our everyday shopping data can be used for public good — in a way that people can actually understand?
This project involved developing a custom designed series of infographics exploring different aspects of using digital footprint data in research: including what shopping data looks like, data governance and security, consent, and data linkages.
Client
Digital Footprints Lab (University of Bristol, School of Medicine)
Project goals
Help broaden public understanding of the different aspects around the use of personal shopping data in health and other socially beneficial research.
Ensure that the processes and regulations involved in the process are represented in a clear, engaging and accurate way.
Role
- Content development
- Illustration and design
- Creative direction
Themes
Public engagement, Patient education
Website
datadonation.co.uk
