Shopping Data and Health Research - Digital Footprints Lab (University of Bristol)

How can we explain the value of using digital footprint data in health and other research to a public audience?

Microdragons produced an animated explainer and other public engagement material that turns this abstract idea into a visual story, showing how information from our everyday lives can contribute to research with wider
social benefits.

Client
Digital Footprints Lab (University of Bristol)

Project goals
Communicate how personal shopping data can help improve health (and other socially beneficial) research.

The challenge was to explain an unfamiliar concept - how everyday shopping data could contribute to health research - without overwhelming audiences
with technical detail.

We developed a visual narrative using familiar objec, scenarios, and metaphors to make the journey from digital footprint data to research impact easier to understand.

Audience
General publics

Role
- Understanding client goals and communication context
- Script & Storyboard development
- Creative asset development
- Creative production
- Creative direction
- Project management

Partners
Motion design partners - Saravana R, Sathwika Katari (Tiptales)

Themes
Data Science, Public Engagement, Concept familiarisation, Data Donation, Research for public good

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Illustration of scattered food, drink bottles, cigarettes, and eggs on a green grid background.
A jigsaw puzzle with eight pieces on a green grid background. The center piece is blue with a shopping cart icon. Other pieces depict a thermometer, medicine pills, a fish with vegetables, a document folder, a viral virus, a graph showing growth, and
Cart overflowing with groceries, including vegetables, bottled drinks, and jars, with three lightbulb drawings above.
Illustration of online shopping for groceries using a smartphone app, a shopping basket filled with various groceries, and a hand holding a credit card.
Icons representing healthcare elements: a building, a scale, a medical team, medication, and a heart with a heartbeat line, all connected to a central heart with a heartbeat line.
Diagram illustrating the concept of digital footprints and data tracking in marketing. The first section shows scattered shopping items and footprints, representing digital footprints left behind in everyday lives. The second section depicts offers a